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Content is Currency: Developing Powerful Content for Web and Mobile by Jon Wuebben

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CHAPTER 5Website Content—Including Case Studies, E-Books, White Papers, and Articles

The web has been in the public consciousness for more than fifteen years now. And websites have been around just as long. But when the web started out, no one knew what a website was or what it should look like. Just imagine yourself sitting around in 1996 or thereabouts hearing about “the web” for the first time. For most of us, it was a slow introduction. At first, we were intrigued, but probably a little hesitant. I know I was. I mean, the idea of having your own “property” or “space” on the web where you could have a business, talk about your opinions, or sell things was totally new. How would people find you? How could you make money, exactly? What if no ...

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