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Content is Currency: Developing Powerful Content for Web and Mobile by Jon Wuebben

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CHAPTER 4Optimizing Your Web Content

There’s no doubt about it: the search engines, especially Google, have revolutionized global commerce in the short fifteen or so years they have been around. Everything—absolutely everything—about business has changed in their wake. From starting a new business to marketing your business to growing your business, it all is much easier than it ever was before. And we have Google to thank for that. Its rise has been the stuff of business folklore. Like Apple and Microsoft before it, and Facebook and Twitter in recent years, Google came out of nowhere. It was fueled by little more than great ideas, a revolutionary approach, and two very smart guys from Stanford.

But understanding how rankings work is challenging, ...

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