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Content is Currency: Developing Powerful Content for Web and Mobile by Jon Wuebben

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CHAPTER 2Analyzing Your Current WebContent and Mobile Presence

Analyzing your current web content and mobile presence is an important first step in your epic quest to maximize the effectiveness of your content and put the content marketing machine to work for your business. For some, it will be a fairly simple exercise because the only thing they have that could be considered “content” is the copy on their five-page website that was developed ten years ago. For others, especially larger corporations, the analysis could take weeks or even months to perform.

The process is pretty straightforward:

1. Take inventory of the content you currently have in place

2. Review the content for quality (writing/production)

3. Review it for search engine optimization ...

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