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Content is Currency: Developing Powerful Content for Web and Mobile by Jon Wuebben

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CHAPTER 1What Is Content Marketing, Why Do You Need It, and How Do You Maximize Its Effectiveness?

Now you know what to expect from Content Is Currency, but how will the lessons apply to your company? How can you capitalize on the information? It all starts right here, with the fundamentals of content marketing.

Readers of this book will no doubt reflect a wide range of online marketing capabilities, from the rookies who are starting their very first business to the more experienced marketers who are seeking a few new strategies or insights into the latest techniques. We’ll assume that most people reading this book are at the novice level, so as to not miss anyone. From what I’ve seen out there in the business world, gleaned from speaking, consulting, ...

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