Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz

Acknowledgments

Sincerest thanks to my mother, Lorraine, and my brother, Chris, who always remain close in my heart, although many miles are between us.

Thank you to my dear friends Maggie Willard Cuello and the entire Staten Island Campus “St. John’s University Library Crew” (’89–’91), especially Matt Quinn. You’ve all known me for a long time and have always believed in my abilities.

Thanks to Ana Villamar for helping out around the house so I can get my writing done.

Thank you to my clients for your professional partnership and trust—as well as for allowing me to lead your business to the next level.

Many thanks to my colleagues who, over the years, influenced me in one way or another on my professional journey: Marilyn Strand, Mark H. S. ...