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Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz by Wendy Montes de Oca

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12. Best SONAR Platforms and Measuring Success

When you’re thinking about online marketing resources and potential SONAR platforms, you’ll never find a shortage of locations for uploading your content. Endless websites, blogs, forums, directories, and message boards are at your fingertips.

However, when it comes to SONAR working at its best, it really boils down to matching up the right message with the right medium—in other words, as I mentioned throughout in this book, look for sites that are relevant to your target audience, relevant to your content, and with a respectable traffic rank that illustrates site popularity and visits.

It’s much better to disseminate your content and messages on 10 highly ranked, highly relevant sites than 110 irrelevant ...

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