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Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz by Wendy Montes de Oca

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10. Dovetailing SONAR with Other High-Performing Internet Marketing Tactics

Over the years, I’ve had many responsibilities for the publishers I’ve worked for. One of the top priorities was list growth—building the free newsletter subscriber database with relevant, valid email addresses. As a savvy online marketer, I deployed many tactics that were proven and cost-effective.

First and foremost, I engaged in my SONAR marketing strategies to leverage the abundant content at my disposal. As you’ve read, SONAR touches upon several online tactics, including search engine optimization (SEO), search engine marketing (SEM), online PR, article marketing, and social media marketing (SMM).

Second, I coordinated reciprocal list swaps or guest editorials with ...

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