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Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz by Wendy Montes de Oca

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9. Monetize the Traffic: A Blueprint to Building a Site That Leverages SONAR

You’ve got the content. You’ve decided that the SONAR Content Distribution Model™ is the strategy for you. And you’re now ready to jump in with both feet and start your SONAR marketing. Wait! Before you do so, you need to make sure your website is primed for the traffic and visibility it’s going to be getting.

The next thing to do is evaluate and optimize your website to see if it has the elements and content needed for what I call the “SONAR 6”:

1. Sales—Is your website positioned for cross-marketing, to entice visitor traffic with eye-catching banner ads linking to promotional pages? Do you have a storefront or a products page that is easily found off the main navigation ...

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