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Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz by Wendy Montes de Oca

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8. SONAR in Action: Results and Analytics

As mentioned earlier in this book, the SONAR Content Distribution Model™ isn’t just theory; it’s a proven, systematic strategy that has worked repeatedly across industries.

This chapter includes case studies to illustrate SONAR’s effectiveness. The tactics used to reach the performance levels mentioned in the following case studies are the very ones mentioned throughout this book.

Although I’m not at liberty to share specific company names, I can highlight SONAR performance for a company’s niche. I also can share details of my own company’s SONAR performance.

This data is a compilation of my own tracking research and metrics using the tools I discuss in this chapter—such as the 3 Os, Google Analytics, ...

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