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Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz by Wendy Montes de Oca

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7. SEO for SONAR: How to Get Found by Search Engines

As mentioned earlier in the book, keyword selection is critical when doing article marketing. And the same keyword tools and research that you use in article marketing—such as Google Keyword External Tool, WordTracker, and KeyWordDiscovery—you can also use to identify your keywords for SONAR marketing.

After conducting your research, you should format the content with the most keyword density, in descending order:

Headline

Subheadline or introduction copy

Body text, including body subheadings (if any)

Closing or call to action

Author bio

If a URL (web address link to the main article) can be added either within the body content or in the author’s section, the best URL formats are those that ...

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