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Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz by Wendy Montes de Oca

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6. Learning and Leveraging the SONAR Content Distribution Model™

As I mentioned in the introduction to this book, I’ve been in marketing for nearly 20 years and have worked for top publishers for about half that time. I accomplished many objectives for these organizations, including building lists (increasing free newsletter subscribers), growing sales, and increasing website traffic. I also worked to expand website visibility and awareness.

Despite the fact that I led the marketing efforts for some of the most well-known publishers in the industry, I didn’t necessarily have unlimited resources at my disposal. I typically had limited marketing budgets, and the members of my team usually consisted of either junior marketers who were right out ...

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