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Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz by Wendy Montes de Oca

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3. The Power of Search: Understanding Search Engine Optimization for More Effective Content-Based Marketing Efforts

When deploying any online marketing tactic—especially ones that use content as a driving force, such as article marketing, and more importantly, the SONAR Content Distribution Model™ (which I’ll explain more about in Chapters 6 and 7)—it’s paramount to first understand how search engines work and what they do and don’t like. Having this fundamental knowledge will help enhance overall performance. As I mentioned in Chapter 2, search engine algorithms are changing all the time, but a few search engine optimization (SEO) fundamentals always seem to remain the same.

Keyword Density

Search engines spider (or “index”) pages from top to ...

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