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Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz by Wendy Montes de Oca

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2. Online Content Syndication: What You Need to Know

Online content syndication is a system or method in which online publishers republish articles, news items, press releases, blog posts, videos, or any other form of original material through various social media and Internet marketing channels.

You can syndicate your content in an automated way or manually. If you choose to automate it, setting up a Really Simple Syndication (RSS) or atom feed on your website achieves content syndication seamlessly. This involves doing some minor programming and incorporating website plug-ins. An RSS or atom feed enables users to get web feeds from your updated content, such as blog posts, newsletter articles, headlines, and more. Users download the application ...

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