I’ve worked for some of the top newsletter publishers in the U.S., and I realized two things early on:
Content is king...and content is cash.
The free content (e-zines and e-newsletters) these publishers created was more than a tool to bond with subscribers. And it was much more than a product—albeit a newsletter or paid report. Truth be told, its value hadn’t really been tapped into or harnessed until it was looked at from a broader angle and through the eyes of a direct response marketer.
As a direct marketer for nearly 20 years specializing in online marketing, I’m always looking for strategic and creative ways to leverage the one thing my employers or consulting clients seem to have a lot of: content.
I’m also looking for ways ...