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Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz by Wendy Montes de Oca

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A. Glossary: Key Terms to Know When Deploying SONAR or Any Online Marketing Strategy

While you are reading this book—as well as when you are implementing most any online marketing strategy (including the SONAR Content Distribution Model™)—you will come across frequently used terms you might not be familiar with. The following are some of the most commonly used terms among online marketers and industry professionals to help you better understand key terms and concepts in this book. Also, knowing and understanding these terms will help you become a more educated and savvy online marketer—which is a critical step in learning and mastering any strategy.

Account Executive—This is your key point person at the online ad agency who coordinates your insertion ...

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