More Praise for Content Inc.
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.”
—Guy Kawasaki, Chief Evangelist of Canva and author of The Art of the Start 2.0
“How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your road map to start-up success.”
—Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You
“Content Inc. is the most personal of Joe Pulizzi’s books to date. The glimpse it provides into the minds of today’s ...
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