Chapter 23

Putting It All Together

Never look back unless you are planning to go that way.

HENRY DAVID THOREAU

The year was 2001. Joy Cho, a recent Syracuse graduate with a bachelor of fine arts in communications design, moved to New York to find a job and start her career in design. Joy was able to land an opportunity at a boutique advertising agency in New York, where she was a graphic designer and worked with a number of clients.

SETTING THE GOAL

After working a couple of design jobs in New York, Joy moved to Philadelphia to be closer to her then boyfriend (now husband). While looking for her next job, she started freelancing and began her blog, Oh Joy! Although a hobby at the time, her blog attracted readers and thus resulted in a freelance ...

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