Chapter 19
Building Out Extensions
Without continual growth and progress, such words as improvement, achievement, and success have no meaning.
Andy Schneider (the Chicken Whisperer) initially built his platform by doing in-person meetups (monthly gatherings with his audience in Atlanta) and home shows. That transformed into his very popular radio show, Backyard Poultry with the Chicken Whisperer, now over five years old. Andy then published the book The Chicken Whisperer’s Guide to Keeping Chickens, followed by the print magazine, titled The Chicken Whisperer Magazine, sent to 60,000 subscribers.
Scott McCafferty and Mike Emich launched WTWH Media with one platform, Design World Online, as the go-to online product resource for ...
Get Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
