Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Chapter 14

The Metric That Drives the Model

I made mistakes in drama. I thought drama was when actors cried. But drama is when the audience cries.

FRANK CAPRA

After Facebook’s IPO in 2012, the stock dipped by over 50 percent, down to less than $20 per share. Since then, Facebook’s value has more than quadrupled. The major reason, according to a Fast Company article, is a revision that Facebook made to its management and performance structure.

During the time Facebook’s stock was struggling, Facebook’s ad team had been responsible for revenue, while the product team was focused on user engagement. After months of lackluster results, and a clear lack of a unified team effort, Facebook decided to reward all its employees on their performance against ...