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Content Everywhere by Sara Wachter-Boettcher

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CHAPTER 12

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Content and Change

Why You? Why Now?

192

Rethinking Content, Revealing Fracture

193

Making Change Stick

194

Building a Team

198

Being on the Outside

199

Dealing with Fear

200

Putting People First

200

Content is powerful. Done right, it can be useful, lovable, and memorable—even when it’s being repurposed, reused, and reconfigured in countless ways. It can communicate critical information, share stories, and build connections. It can drive sales and increase customer satisfaction.

But it can also be powerful in a way you ...

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