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Content Everywhere by Sara Wachter-Boettcher

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CHAPTER 6

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Understanding Markup

Markup Matters

96

Many Meanings, Many Markups

96

What’s Your CMS Got to Do with It?

98

The Semantics of...“Semantic”

99

The Lowdown on Markdown

104

Many Ways to Get to Markup

106

The Secret to Markup

107

You have an understanding of your content’s inherent structure. You’ve thought about its descriptive metadata, and about the rules and conditions that will help give it life. But how will it keep that shape and form as it travels beyond your CMS and outside the bounds of a single site?

More often than ...

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