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Content Everywhere by Sara Wachter-Boettcher

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CHAPTER 5

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Designing Content Systems

What Are Rules?

77

Why Rules Matter

79

A Framework for Rule-Making

88

Metadata is the new art direction.

—Ethan Resnick1

Quipped over dinner and immediately Tweeted by Karen McGrane, this gem from Resnick, an NYU student and general Internet smarty-pants, sums up so much in its six little words. As you work to publish in more places more often, designing each page manually becomes less and less viable. But instead of giving up editorial and artistic control altogether, there’s another way: using your ...

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