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Content Everywhere by Sara Wachter-Boettcher

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CHAPTER 4

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Creating Content Models

Documenting a Content Model

52

Considerations and Compromises

56

CMS Capabilities and Trade-offs

61

Authors and Workflows

63

Turning Models into Ecosystems

73

You may already be making content models—even if you don’t know it. That’s how it happened to me.

A few years back, not long after I’d convinced my company that there was something to this “content strategy thing,” I found myself inching closer and closer to the people building CMS templates, and asking more and more questions as I did. Why don’t ...

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