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Content Everywhere by Sara Wachter-Boettcher

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CHAPTER 3

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Breaking Content Down

Deconstructing to Construct

30

First Meaning, Then Modeling

31

A Tale of Two Content Models

36

Enter, Content Strategy

39

Common Content Types

42

Turning Types into Elements

42

Not Just for Big Publishers

43

Structure Follows Substance

46

Coming Up for Air

47

The challenge of making content more flexible begins with its name: content. Vague and expansive, the term alone does little to explain itself—and makes it easy to assume that any one piece of it is the same as another. But as anyone who’s ...

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