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Content Audits and Inventories by Paula Ladenburg Land

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14.3. Telling the Audit Story

A content audit presentation should tell the story of what you found, both in summary and in detail. The audit likely has multiple audiences within the organization, so pick your form factor and level of detail accordingly.

As discussed previously, if you present the case for kicking off a redesign or content strategy project to executive sponsors, it may suffice to summarize your findings, explain the scope of the proposed project, and list general recommendations. If you are presenting to a broader team – for example the business owners of the content, the user experience and content teams, and the technical team – then your presentation requires more detail.

The audit should be written in sufficient detail that a ...

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