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Content Audits and Inventories by Paula Ladenburg Land

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7.2. Auditing across Channels

It is a rare company these days that produces content for a single channel. In our always-connected societies, people engage with organizations, brands, and content across multiple touchpoints. In addition to a website, a company may also have print materials such as catalogs and brochures, other digital communications such as email or mobile applications, and of course, social media. Retailers may also have in-store experiences such as signage or interactive kiosks. This content ecosystem needs regular tending to remain healthy.

Multichannel publishing brings many benefits to a business, supporting a customer journey through the steps from awareness to conversion and ongoing engagement. It also carries with it the ...

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