Chapter 1, Building the Business Case, discusses setting audit goals. Closely aligned with establishing goals for your audit is the task of setting your scope. Goals are about the reasons for auditing; scope is about how much auditing you’re going to do, what you’ll focus on, and how you’ll know when to stop.
Depending on your project context, goals, and timeline, the scope of your audit could range from a high-level overview of top pages and representative page types to a detailed, page-by-page deep dive.
In her blog post “How To Conduct a Content Audit,” Donna Spencer offers this advice:
Don’t capture information you are unlikely to need or use. If you’re unsure whether you need information for a specific page, write it ...