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Content Audits and Inventories by Paula Ladenburg Land

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3.2. Who Should Audit?

Who within your organization or your client’s organization should be responsible for auditing your site content? Anyone with a stake in how content is created, organized, and displayed can conduct a content audit, and the findings should be shared widely throughout the organization.

An individual can conduct a content audit. The process can be improved by formation of a multidisciplinary team. The goal of a content audit is not to simply collect data but to have the information you need to make good decisions. By breaking down the audit into areas of expertise and engaging a team who know the technology, systems, and standards involved in your website content lifecycle, everyone who is part of the process gains greater insight ...

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