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Contemporary Research Methods and Data Analytics in the News Industry

Book Description

The advent of digital technologies has changed the news and publishing industries drastically. While shrinking newsrooms may be a concern for many, journalists and publishing professionals are working to reorient their skills and capabilities to employ technology for the purpose of better understanding and engaging with their audiences. Contemporary Research Methods and Data Analytics in the News Industry highlights the research behind the innovations and emerging practices being implemented within the journalism industry. This crucial, industry-shattering publication focuses on key topics in social media and video streaming as a new form of media communication as well the application of big data and data analytics for collecting information and drawing conclusions about the current and future state of print and digital news. Due to significant insight surrounding the latest applications and technologies affecting the news industry, this publication is a must-have resource for journalists, analysts, news media professionals, social media strategists, researchers, television news producers, and upper-level students in journalism and media studies. This timely industry resource includes key topics on the changing scope of the news and publishing industries including, but not limited to, big data, broadcast journalism, computational journalism, computer-mediated communication, data scraping, digital media, news media, social media, text mining, and user experience.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
    2. List of Reviewers
  6. Preface
    1. THE DATA IS THE MESSAGE!
    2. ORGANIZATION OF THE BOOK
    3. REFERENCES
  7. Introduction
    1. THE MAKING OF THE DIGITAL PROVOCATEUR: HOW DATA, INTERACTION, AND DESIGN DRIVE TODAY'S AND TOMORROW'S CONTENT DECISIONS
    2. BACKGROUND
    3. INTERACTION, BIG DATA, AND ANALYTICS
    4. WHAT IS BIG DATA AND ANALYTICS?
    5. THE NEXT MEDIA FRONTIER: DETECTING, RECORDING HUMAN-TECHNOLOGY INTERACTIONS
    6. THE MESSAGE IS THE PLATFORM
    7. THE RISE OF THE NEW MEDIA PROFESSIONAL
    8. CONCLUSION
    9. REFERENCES
    10. KEY TERMS AND DEFINITIONS
  8. Section 1: Computational Journalism: Entering the New World
    1. Chapter 1: When Journalism Met the Internet
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. JOURNALISM AND THE WEB: FLAWED ASSUMPTIONS, MISSED OPPORTUNITIES
      5. ISSUES, CONTROVERSIES, PROBLEMS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    2. Chapter 2: Computational Journalism
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SOCIETAL IMPACT ON EMERGING TRENDS
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FURTHER RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    3. Chapter 3: Research Methods, Data, and Analytics
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. PERCEPTIONS AND USE OF TV- AND NEWSPAPER-ORIENTED INTERFACES
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    4. Chapter 4: A Tale of Two Newsrooms
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. DIFFERENT NEWSROOMS, DIFFERENT ANALYTICS
      5. METHODOLOGY
      6. RESULTS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
    5. Chapter 5: Data-Driven Information Consumption
      1. ABSTRACT
      2. INTRODUCTION
      3. WELCOME TO THE NEW AGE
      4. SOCIAL AND MOBILE
      5. THE TRUST FACTOR
      6. CHANGING MEDIA MODELS
      7. DATA RULES
      8. DATA IMPACTS ON NEWS ORANIZATIONS
      9. SOLUTIONS AND RECOMMENDATIONS
      10. FUTURE RESEARCH DIRECTIONS
      11. CONCLUSION
      12. REFERENCES
      13. KEY TERMS AND DEFINITIONS
  9. Section 2: Harnessing the Power of Data
    1. Chapter 6: Web 2.0 and News 2.0
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. GETTING STARTED WITH REAL-TIME ANALYTICS
      5. MONITORING YOUR WEBSITE WITH REAL-TIME ANALYTICS
      6. MONITORING SEARCH ENGINES WITH REAL-TIME ANALYTICS
      7. MONITORING SOCIAL MEDIA WITH REAL-TIME ANALYTICS
      8. THE FUTURE OF REAL-TIME ANALYTICS
      9. CONCLUSION
      10. REFERENCES
      11. ADDITIONAL READING
      12. KEY TERMS AND DEFINITIONS
    2. Chapter 7: Shaping Content Strategies with User Analytics and Identities
      1. ABSTRACT
      2. INTRODUCTION
      3. STRATEGIES WITH USER ANALYTICS AND IDENTITIES
      4. CONCLUSION
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
    3. Chapter 8: Big Data, Text Mining, and News Content
      1. ABSTRACT
      2. INTRODUCTION
      3. THE FORM AND FUNCTION OF THE NEWS: CHALLENGES
      4. ACCESSING AND IDENTIFYING APPROPRIATE NEWS SOURCES: CHALLENGES
      5. CONCLUSION
      6. REFERENCES
      7. ADDITIONAL READING
      8. KEY TERMS AND DEFINITIONS
    4. Chapter 9: Using Market Research as the Basis for Successful Content Product Decisions
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. RESEARCH APPROACHES
      5. REAL-WORLD APPLICATIONS OF RESEARCH METHODS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    5. Chapter 10: Research Methodologies, Data Collection, and Analysis at MailChimp
      1. ABSTRACT
      2. INTRODUCTION
      3. THE MAILCHIMP RESEARCH TEAM
      4. RESEARCH METHODS
      5. CONNECTEDNESS
      6. CONCLUSION
      7. REFERENCES
      8. RESEARCH WEBSITES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
  10. Section 3: Measuring the Future
    1. Chapter 11: Spreading the News
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND: CONVERGENCE CULTURE, COMPETITION, AND THE ROLE OF SOCIAL MEDIA
      4. SPREADABLE NEWS: RHETORIC, COMMUNITY, IDENTIFICATION, AND “SPREADABLE MEDIA”
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    2. Chapter 12: Visualizing Social Network Influence
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SOCIAL NETWORK ANALYSIS
      5. EVENT ENGAGEMENT RESEARCH
      6. SOLUTIONS AND RECOMMENDATIONS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
    3. Chapter 13: The Disruptive Impact of Emerging Technology
      1. ABSTRACT
      2. BIG DATA AND DIGITAL DISRUPTION
      3. WE ARE DATA STORAGE
      4. INNOVATION’S UNRULY SIDE
      5. JOURNALISM’S COMPELLING INTEREST
      6. A NOT-SO-FINAL-WORD
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    4. Chapter 14: Transformational Content and Relationships
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND: TRANSFORMING TRENDS
      4. RESEARCH TAKES CENTER STAGE
      5. THE UX OF THE NEWS FUTURE: ENGAGED, SATISFIED, AND POSITIVE
      6. ALL YOU NEED IS LOVE
      7. ELEMENTS OF A TRANSFORMATIVE UX
      8. FUTURE RESEARCH AND APPLICATION DIRECTIONS
      9. CONCLUSION
      10. REFERENCES
      11. ADDITIONAL READING
      12. KEY TERMS AND DEFINITIONS
  11. Compilation of References
  12. About the Contributors