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Contagious Selling: How to Turn a Connection into a Relationship that Lasts a Lifetime by David Rich

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CHAPTER 2

The Essential Five Dynamics of Romancenomics

There are essentially Five Dynamics of Relationship Building that are not only identical to the dynamics of personal relationship building but are also necessary in business relationship building. I’m not necessarily suggesting that these five things are the only things that go into building great relationships, but they are the immutable essentials. If we violate any one of these, chances are the relationship will suffer. I will refer to these throughout the book, but let’s look at each dynamic now as we draw the parallels of personal romance and business economics.

1. FIRST IMPRESSIONS STICK!

The first essential dynamic is obvious, but obvious for a reason: First impressions stick! The ...

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