Book description
The breakthrough selling method that converts leads into customers, customers into repeat customers, and repeat customers into lifelong relationships
Salespeople too often approach selling as a transaction instead of a relationship--going in with the intention to sell rather than to build a relationship. Use the lessons in Contagious Selling to put relationships first--and sales will inevitably follow.
Contagious Selling provides the tools for captivating even the toughest customers and then cultivating genuine relationships through the power of being contagious. A leading expert on persuading and motivating others, David Rich presents his powerful new method for attracting, connecting with, and maintaining buyers. Inside, he teaches you how to
- Get prospects to feel as if they've known you their whole lives
- Use voice modulation and body language to instantly connect with anybody
- Sell yourself without sounding self-serving
- Manage the transition from captivation to cultivation
- Make your customers "competition proof"
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
- CHAPTER 1: It’s a Whole New Ballgame
- CHAPTER 2: The Essential Five Dynamics of Romancenomics
- CHAPTER 3: Taking the Cold Out of Cold Calling
- CHAPTER 4: The Art & Science of Being Contagious
- CHAPTER 5: It’s Not What You Say or Do; It’s Who You Are
- CHAPTER 6: Making a Contagious Presentation
- CHAPTER 7: What’s All the Fuss About Price?!
- CHAPTER 8: From Captivation to Cultivation
- CHAPTER 9: Cultivating Through Crisis
- CHAPTER 10: The Sore-Thumb Principle
- A Final Thought or Two…
- Index
- About the Author
Product information
- Title: Contagious Selling: How to Turn a Connection into a Relationship that Lasts a Lifetime
- Author(s):
- Release date: October 2012
- Publisher(s): McGraw-Hill
- ISBN: 9780071796965
You might also like
book
What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
Build better relationships and Sell More Effectively With a Powerful SALES STORY “Throughout our careers, we …
book
It's Okay to Manage Your Boss: The Step-by-Step Program for Making the Best of Your Most Important Relationship at Work
Get what you need from your boss In this follow-up to the bestselling It's Okay to …
book
How to Sustain Your Organization’s Culture When Everyone Is Remote
The widespread shift to remote working can endanger corporate culture, but leaders can take action to …
book
Be a Sales Superstar
Brian Tracy shares the most important principles for sales success he has discovered in 30 years …