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Consumptionomics by Chandran Nair

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Finance – business’s great enabler

Finance is business’s other great enabler, providing the means for companies to take an idea and develop it into a profitable product or service. Finance is intimately connected with both technology and markets. People dream that markets and technology will allow the world to find answers to its sustainability issues, so finance is seen as the facilitator that provides the funds that will make the development of such answers possible.

At the heart of finance is a search for market ‘inefficiencies’ – opportunities to make money by providing funding. This can be as simple as buying something that is priced low in one place but can be sold for more in another. Or it can involve offering finance to a business to ...

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