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Consumption Culture in Europe

Book Description

Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.

Table of Contents

  1. Chapter 1: What Do We Know about Europe?
    1. ABSTRACT
    2. INTRODUCTION
    3. 1.1. DEMOGRAPHY AND EDUCATION
    4. 1.2. SOCIETY
    5. 1.3. ECONOMY
    6. 1.4. HEALTH
    7. 1.5. LIFESTYLE
    8. 1.6. SATISFACTION AND IMPORTANCE
    9. 1.7. CONSUMPTION PATTERNS
    10. 1.8. VALUE OF FOOD BASKET
    11. 1.9. LEISURE TIME
    12. 1.10. MEDIA CONSUMPTION
    13. 1.11. CONCLUSION
    14. APPENDIX 1
    15. APPENDIX 2
  2. Chapter 2: Consumer Culture
    1. ABSTRACT
    2. 2.1. INTRODUCTION
    3. 2.2. THEORETICAL BACKGROUND
    4. 2.4. ARTICLE SELECTION METHOD
    5. 2.5. RESULTS AND DISCUSSION
    6. 2.6. CONCLUSION
  3. Chapter 3: Research Methodology
    1. ABSTRACT
    2. 3.1. INTRODUCTION: THE COBEREN SURVEY METHODOLOGICAL PHILOSOPHY
    3. 3.3. SAMPLING ASPECTS
    4. 3.4. THE SPHINXONLINE PLATFORM
    5. 3.5. QUESTIONNAIRE DESIGN AND TRANSLATION
  4. Chapter 4: Verbal and Pictorial Representations of Beverage Consumption Patterns
    1. ABSTRACT
    2. 4.1. INTRODUCTION
    3. 4.2. IMAGE INTERPRETATION AND RESEARCH APPROACHES
    4. 4.3. THE RESEARCH FRAMEWORK AND THE WALL OF PICTURES PROTOCOL
    5. 4.4. THE DATA COLLECTION AND CODING PROCESS
    6. 4.5. RESULTS AND AN ILLUSTRATION OF THE OPTIONS PROVIDED BY THE WALL OF PICTURES
    7. 4.6. CONCLUSION AND DISCUSSION
    8. APPENDIX 1
    9. APPENDIX 2
  5. Chapter 5: Is there a European Shopping-Related Lifestyle?
    1. ABSTRACT
    2. 5.1. INTRODUCTION
    3. 5.2. AN INTERACTIVE MODEL OF SHOPPING LIFESTYLES
    4. 5.3. CHARACTERISTICS OF SHOPPING WITHIN AND ACROSS EUROPEAN COUNTRIES
    5. 5.4. DISCUSSION
    6. APPENDIX 1
    7. APPENDIX 2
    8. APPENDIX 3
    9. APPENDIX 4
    10. APPENDIX 5
  6. Chapter 6: Consumption Patterns and Cultural Values in Europe
    1. ABSTRACT
    2. 6.1. OBJECTIVES
    3. 6.2. THEORETICAL BACKGROUND
    4. 6.3. CULTURAL VALUES ACROSS EUROPE
    5. 6.4. CULTURAL VALUES, THE SIGNIFICANCE OF SHOPPING, AND THE ROLE OF BRANDS IN THE EU
    6. 6.5. ATTITUDES TOWARDS DRINKING BY CULTURAL VALUES: “TELL ME WHAT YOU THINK AND I TELL YOU WHAT YOU DRINK”
    7. 6.6. SUMMARY
    8. APPENDIX 1
    9. APPENDIX 2
    10. APPENDIX 3
    11. APPENDIX 4
    12. APPENDIX 5
    13. APPENDIX 6
    14. APPENDIX 7
  7. Chapter 7: Analysing Different Consumption Practices among Different Settings
    1. ABSTRACT
    2. 7.1. INTRODUCTION
    3. 7.2. LITERATURE REVIEW ON CONSUMER BEHAVIOUR
    4. 7.3. INTERPRETATIONS OF ALCOHOLIC AND NON-ALCOHOLIC DRINKING BEHAVIOURS AND PATTERNS
    5. 7.4. INFLUENCING FACTORS OF CONSUMER (DRINKING) BEHAVIOUR
    6. 7.5. NEWLY EMERGING EUROPEAN CLUSTERS IN RELATION TO BEVERAGE CONSUMPTION QUANTITATIVE COBEREN RESEARCH
    7. 7.6. EXPLANATORY FACTORS OF DRINKING BEHAVIOUR
    8. 7.7. EXPLANATORY FACTORS OF ALCOHOLIC DRINKING BEHAVIOUR DIFFERENTIATED BY CLUSTERS
    9. 7.8. CONCLUSIONS AND SUGGESTIONS FOR FURTHER RESEARCH
  8. Chapter 8: Drinking Motives
    1. ABSTRACT
    2. 8.1. INTRODUCTION
    3. 8.2. THE CONCEPT OF DRINKING MOTIVES
    4. 8.3. DATA
    5. 8.4. RESULTS
    6. 8.5. CONCLUSION
  9. Chapter 9: Research and Managerial Implications
    1. ABSTRACT
    2. INTRODUCTION
    3. 9.1. RESEARCH IMPLICATIONS
    4. 9.2. SUMMARY OF THE KEY FINDINGS OF THE RESEARCH AND MANAGERIAL IMPLICATIONS
    5. 9.3. A FINAL NOTE
  10. About COBEREN
  11. Compilation of References
  12. Copyright Page
  13. Dedication
  14. The COBEREN Project: Drinking Styles and Consumer Culture
    1. ABSTRACT
    2. INTRODUCTION
    3. 1. THE DIMENSIONS OF CULTURE
    4. 2. RESEARCH METHODOLOGY
    5. 3. BEVERAGES CONSUMPTION AND DRINKING STYLES
    6. 4. CONSUMER CULTURE
    7. 5. DRINKING STYLES AND CONSUMER CULTURES
    8. 6. POSSIBLE EXPLANATIONS
    9. 7. CONCLUSION
    10. APPENDIX 1
    11. APPENDIX 2
  15. Preface
    1. 1. CONSUMPTION CULTURE
    2. 2. CONSUMER BEHAVIOUR AND CULTURE
  16. Cover
  17. Title Page