O'Reilly logo

Consumption and Management by Bingxin Wu

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

16

Marketing leadership management

Section 1 Concept and development of marketing

Productivity is one of the links of consumption in the consumption society. Products are consumed by consumers through the sales process, thus realizing their use value. The long history of mankind is the process of three important consumptions in which living consumption and social consumption drive the development of scientific research and production consumption. During the process, new needs of consumption are created, and then the needs act upon consumption. The ever-increasing material, spiritual, and cultural needs of consumption of human beings drive the economy to move forward in a spiral way. Therefore, the marketing of the three kinds of consumers’ ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required