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Consumer Information Systems and Relationship Management

Book Description

Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
  5. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
  6. Preface
    1. OUTLINE OF THE BOOK
  7. Section 1: CIS Design
    1. Chapter 1: Consumer Information Systems Development
      1. ABSTRACT
      2. INTRODUCTION
      3. CONSUMER INFORMATION SYSTEMS: CHALLENGES FOR RESEARCH
      4. RESEARCH AGENDA FOR CONSUMER INFORMATION SYSTEMS DEVELOPMENT
      5. CONCLUSION
    2. Chapter 2: Consumer Information Systems as Services
      1. ABSTRACT
      2. INTRODUCTION
      3. MANDAGINA A SERVICE OFFERING
      4. SOFTWARE PRODUCT FAMILIES
      5. CONSUMER INFORMATION SYSTEMS AS SERVICES
      6. RESEARCH METHODOLOGY
      7. FINDINGS
      8. DISCUSSION
      9. CONCLUSION
      10. APPENDIX 1 SEMI-STRUCTURED INTERVIEW PROTOCOL
      11. APPENDIX 2 ANALYSIS EXAMPLE FOR THE THEME “CORE SOLUTION”
    3. Chapter 3: A Service-Oriented Approach towards Real Time Financial News Analysis
      1. ABSTRACT
      2. INTRODUCTION
      3. BASIC CONCEPTS IN NEWS ANALYSIS
      4. A SERVICE-ORIENTED VIEW OF NEWS ANALYSIS
      5. EXTENSIONS OF ADAGE SERVICES FOR SOPHISTICATED NEWS ANALYSIS
      6. CONCLUSION
  8. Section 2: Business Use of CIS
    1. Chapter 4: Social Media Marketing
      1. ABSTRACT
      2. INTRODUCTION
      3. FUTURE RESEARCH DIRECTIONS
      4. CONCLUSION
      5. APPENDIX
    2. Chapter 5: Value Co-Creation in Cloud Services
      1. ABSTRACT
      2. INTRODUCTION
      3. CLOUD COMPUTING
      4. TOWARDS A NEW MODEL OF CLOUD SERVICES DEVELOPMENT
      5. CO-CREATING CLOUD SERVICES
      6. CONCLUSION
    3. Chapter 6: Customer Involvement through Online Communities
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. CREATIVITY AND MOTIVATION
      5. METHODOLOGY
      6. ONLINE COMMUNITIES: CASE ILLUSTRATIONS
      7. DISCUSSION
      8. CONCLUSION AND IMPLICATIONS FOR PRACTICE AND FURTHER RESEARCH
    4. Chapter 7: The Strategic Value of Consumer Information Systems
      1. ABSTRACT
      2. INTRODUCTION
      3. CASE STUDY: NIKE CIS
      4. CONCLUSION AND IMPLICATIONS
  9. Section 3: Consumer Use of CIS
    1. Chapter 8: Web Experience Effects in a Virtual Shopping Interaction Environment
      1. ABSTRACT
      2. INTRODUCTION: MARKETING AND CONSUMER BEHAVIOR IN VIRTUAL ENVIRONMENTS
      3. LITERATURE REVIEW
      4. CONCLUSION AND PRACTICAL IMPLICATIONS
      5. LIMITATIONS AND FUTURE RESEARCH
    2. Chapter 9: Electronic Word-of-Mouth (eWOM) and Its Influence on Book Purchasing Decisions
      1. ABSTRACT
      2. INTRODUCTION
      3. WHAT IS E-WOM?
      4. EWOM ATTRIBUTES
      5. RESEARCH METHODS
      6. FINDINGS
      7. ATTRIBUTES OF ONLINE BOOK REVIEWS
      8. IMPLICATIONS OF THE STUDY FOR EWOM IMPLEMENTATION AND USE
      9. CONCLUSION
    3. Chapter 10: What Do Chinese Fashion Consumers Talk about when They Talk about Fashion?
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. ANALYSIS
      5. DISCUSSION
      6. CONCLUSION AND IMPLICATIONS
  10. Section 4: Conclusion
    1. Chapter 11: Valorising the Cultural Content of the Commodity
      1. ABSTRACT
      2. INTRODUCTION
      3. INFORMATION GOODS
      4. IMMATERIAL LABOUR
      5. VALORISING THE CULTURAL CONTENT OF THE COMMODITY
      6. THE AUTONOMY OF IMMATERIAL LABOUR
  11. Compilation of References
  12. About the Contributors