OTHER TITLES IN OUR Consumer BehaviorCOLLECTION
Naresh Malhotra, Georgia Tech, Editor
- Consumer Behavior: Women and Shopping by Patricia Huddleston and Stella Minahan
- Store Design and Visual Merchandising: Creating Store Space That Encourages Buying by Claus Ebster and Marion Garaus
- The Inscrutable Shopper: Consumer Resistance in Retail by Stella Minahan, Sean Sands, and Carla Ferraro
- Consumer Cosmopolitanism in the Age of Globalization by Melvin Prince
- Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products by Caroline Le Bon
- Store Design and Visual Merchandising: Creating Store Space That Encourages Buying, Second Edition by Claus Ebster and Marion Garaus
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