CHAPTER 26

COMMERCIAL SOUND

Sound is commercial to the extent that a segment of the public has a preference for the same audio qualities, consciously or subconsciously.

But preferences change gradually, and usually in favour of the more realistic effect, because that, ultimately is the easiest to listen to. Artificial effects, ultimately become tiring. What may have started as a wonderful sound does not continue to satisfy because it cannot be identified as something real.

This has been one of the problems that electronically-generated forms of music have had in gaining acceptance. And studios are becoming more and more involved in these devices. We are living in days when purely electronic sounds, that are not intended to simulate some older ...

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