VIDEO ON DEMAND Vs PAY PER VIEW
With pay-per-view, viewers are offered the opportunity to view a limited number of premium movies each week. Users on two-way cable systems can order particular movies from their set-top box without calling their providers. The movies are offered at set, defined times.
Video on demand lets subscribers order from hundreds of movies. They can select the time that the movie will be played. Video on demand requires digital cable TV because of the capacity required to play so many different movies. Video on demand has not been greatly deployed. The major reason for this is the lack of large numbers of available movies. Movie studios and video rental outlets don't want to undercut retail sales. An additional problem ...
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