I must convey my sincere thanks to the series editor Naresh Malhotra. Fortunately, his creative marketing imagination and intense passion for intellectual innovation inspired this timely and authoritative volume. His observations and guidance at the very outset substantially enhanced the work.
Special thanks are extended to the invisible college of experts who contributed most authoritative book chapters. They are not only first rank scholars and consultants, but are masterful writers. I salute their generosity in sharing their specialized knowledge of consumer cosmopolitanism.
My boundless appreciation goes to my loving wife Sheila. She has been my constant partner in pursuing this work, and an invaluable source of endless and ...
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