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Consumer Behavior by Patricia Huddleston

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Chapter 1

An Introduction to Women and Shopping

Why a book on women and shopping? Why is it important? How do women shop and what does it mean to them? How can marketers and retailers maximize the appeal of their products to women? This book provides a wealth of background information and detailed insights into the topic of American women and shopping. The book is written specifically for business professionals in the following areas:

  • marketing
  • apparel and household goods manufacturing
  • distribution and supply
  • small to medium enterprise (SME) owners
  • retailers
  • advertisers
  • property developers
  • mall managers

So why write a book about women and shopping? Because of their consumer spending power, women are crucial to survival in the competitive retail ...

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