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Consumer Adoption and Usage of Broadband

Book Description

Advances in telecommunications technologies have exploded into the marketplace. Consumers are offered various methods of access to the Internet and telephony at speeds and bandwidths much higher than only years previously. However, even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. Contributing to theory, practice, and policy, Consumer Adoption and Usage of Broadband develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various construct methodologies, thereby providing a clear window into the rational decisions of potential broadband consumers.

Table of Contents

  1. Copyright
  2. Dedication
  3. Foreword
  4. Preface
    1. Endnote
  5. Acknowledgment
  6. I. Divison I The United Kingdom Case Study
    1. 1.
  7. 1.1. Section 1.1 The Theoretical Underpinning
    1. 1. Introduction to Broadband Adoption and Usage Research
      1. Abstract
      2. Defining the Research Problem
        1. Defining Broadband
        2. Outlining the Potential of Broadband.
        3. Outlining the Research Problem
      3. The State of Broadband Adoption, Usage, and Impact Research
        1. Adoption Studies
        2. Usage and Impact Studies
        3. Scope and Definitions.
      4. Research Aims and Objectives
      5. Research Approach
      6. Research Contributions.
      7. Summary
      8. References
    2. 2. Conceptual Model for Examining Consumer Broadband Adoption, Usage, and Impact
      1. Abstract
      2. Technology Diffusion and Adoption Theories
        1. Diffusion of Innovations
        2. Theory of Planned Behaviour (TPB) and its Variations
        3. Technology Acceptance Model (TAM)
        4. Model of Adoption of Technology in Households (MATH)
        5. Use Diffusion Model (UD)
        6. Model Applied to Study Broadband Adoption and Diffusion
      3. Foundations of the Proposed Conceptual Model
      4. Description of the Proposed Conceptual Model
      5. Attitudinal Constructs
        1. Relative Advantage
        2. Utilitarian Outcomes.
        3. Hedonic Outcomes
        4. Service Quality
      6. Normative Constructs
        1. Primary Influences
        2. Secondary Influences
      7. Control Constructs
        1. Facilitating Conditions Resources
        2. Knowledge
        3. Self-Efficacy
      8. Demographic Variables
        1. Age
        2. Gender
        3. Education
        4. Income and Occupation
      9. Dependent Variables: Behavioural Intentions (BI) and Broadband Adoption Behaviour (BAB)
      10. Usage of Broadband
      11. Impact of Broadband
      12. Summary
      13. References
  8. 1.2. The Methodological Underpinning
    1. 3. Research Methodology
      1. Abstract
      2. Underlying Epistemology
        1. Quantitative and Qualitative Data
      3. Research Approaches
        1. Taxonomy of IS Research Approaches
        2. Trend of Research Approaches Used in Information Systems
        3. Trend of Research Approaches Used within Technology Adoption Research
        4. Justification for Survey as a Preferred Research Approach
      4. Survey Research Approach
        1. Sampling
        2. The Sample Frame
        3. Sampling Techniques
        4. Sample Size
        5. Non-Response Bias and Response Rate
          1. Non-Response
          2. Non-Response Bias
          3. Reducing Non-Response
          4. Correcting Non-Response
          5. Response Rates
        6. Justification for Choosing Postal Mail as a Data Collection Method.
        7. Instrument Development and Validation
      5. Data Analysis
        1. Statistical Techniques for Validity Testing
        2. Statistical Techniques for Testing Relationships
        3. Statistical Techniques for Testing Differences
        4. Overall Scale Construction and Parametric Test for Difference
      6. Summary
      7. References
    2. A. Appendix: IS Research Approaches
    3. 4. Development of Survey Instrument: Exploratory Survey and Content Validity
      1. Abstract
      2. Conceptual Model
      3. Instrument Development Process
      4. Stage 1: The Exploratory Survey
        1. Research Method
        2. Findings from the Exploratory Survey
          1. Descriptive Statistics: Attitudinal Constructs
          2. Descriptive Statistics: Normative Constructs
          3. Descriptive Statistics: Control Constructs
          4. Reliability Test
          5. Limitations and Further Improvement
          6. Need for Additional Constructs
          7. Need for New Items
          8. Problem of Low Reliability
      5. Stage 2: Content Validation
        1. Research Method
        2. Findings from Content Validation
        3. Limitations Encountered During Content Validation
      6. Stage 3: Instrument Testing
        1. Pre-Test
        2. Pilot-Test
          1. Research Method
          2. Findings from the Pilot Test
      7. Final Survey Instrument
      8. Summary
      9. References
    4. B. Appendix A
      1. Broadband Diffusion Survey
    5. 5. Development of Survey Instrument: Confirmatory Survey
      1. Abstract
      2. Response Rate and Non-Response Bias
      3. Reliability Test
      4. Factor Analysis
        1. Kaiser-Meyer-Olkin Measure of Sampling Adequacy (KMO) Test and Bartlett’s Test of Sphericity
          1. Eigenvalues
          2. Factor Loadings
          3. Total Variance Explained
      5. Test for Ordering of Questionnaire Items
      6. Discussions
        1. Response Rate and Non-Response Bias
        2. Instrument Validation
      7. Summary
      8. References
  9. 1.3. The Empirical Underpinning
    1. 6. Empirical Findings: Adoption, Usage, and Impact of Broadband
      1. Abstract
      2. Respondents’ Profile
      3. Adoption of Broadband
        1. Descriptive Statistics
        2. The Difference between Broadband Adopters and Non-Adopters
        3. Discriminant Analysis
        4. Demographic Differences
          1. Age and Adoption of Broadband
        5. Gender and Adoption of Broadband
        6. Education and Adoption of Broadband
        7. Occupation and Adoption of Broadband
        8. Household Annual Income and Adoption of Broadband
        9. Regression Analysis I
        10. Regression Analysis II: After Removing Knowledge Constructs from Predictors
        11. Regression Analysis III: Examining the Relationship Between Overall Attitudinal, Normative, Control Constructs, and Behavioural Intentions
        12. Logistic Regression: Examining the Relationship between Behavioural Intention, Facilitating Conditions Resources, and Broadband Adoption Behaviour
        13. Regression Analysis IV: Explaining the Relatioship Between Service Quality, Secondary Influence and Behavioural Intention to Change Service Provider
      4. Usage of Broadband
        1. Consumers’ Online Habits: Rate of Internet Use
        2. Variety of Internet Use
        3. Usage of Online Services by Narrowband and Broadband Consumers
      5. Impact of Broadband
      6. Summary
      7. References
    2. 7. Comparing the Current and Future Use of Electronic Services
      1. Abstract
      2. Adoption and Use of Electronic Services and Applications
        1. Communications
        2. Information Seeking Activities
        3. Information Producing Activities
        4. Downloading Activities
        5. Media Streaming Activities
        6. E-Commerce
        7. Other Online Activities
      3. Conclusion
      4. References
    3. 8. Reflecting Upon the Empirical Findings: Validating the Conceptual Model
      1. Abstract
      2. Research Hypotheses
      3. Broadband Adoption
        1. Attitudinal Constructs
          1. Relative Advantage
          2. Utilitarian Outcomes
          3. Hedonic Outcomes
          4. Service Quality
        2. Normative Constructs
          1. Primary Influences
          2. Secondary Influences
        3. Control Constructs
          1. Facilitating Conditions Resources
          2. Self-Efficacy
          3. Knowledge
        4. Research Model of Broadband Adoption (MBA)
        5. Demographics and Adoption of Broadband
      4. Usage of Broadband
      5. Impact of Broadband
      6. Summary
      7. References
    4. IX. Exploring the Role of Broadband Adoption and Socio-Economic Characteristics in the Diffusion of Emerging E-Government Services
      1. Abstract
      2. Background
        1. The Definition and Benefits of E-Government Services
        2. Citizen Adoption of E-Government Services
        3. The Development of E-Government Services in the UK: Government Gateway
      3. Findings
        1. Citizens Awareness and Adoption of Government Gateway
        2. Respondents Age and Awareness and Adoption of Government Gateway
        3. Respondents Gender and Awareness and Adoption of Government Gateway
        4. Respondents Education and Awareness and Adoption of Government Gateway
        5. Respondent Social Class and Awareness and Adoption of Government Gateway
        6. Respondents Income and Awareness and Adoption of Government Gateway
        7. Broadband Access and Awareness and Adoption of Government Gateway
      4. Conclusion
      5. References
    5. 10. Broadband Quality Regulation: Perspectives from UK Users
      1. Abstract
      2. Introduction
      3. An Integrated Broadband Quality Framework
        1. Proposed Integrated Quality Framework
      4. Research Methodology
        1. Determining the Sample
        2. Questionnaire Development, Pilot Study and Data Collection
      5. Research Findings
        1. Summary Statistics: Analysis of Level of Agreement Based on Perceived Broadband Quality
        2. Services
        3. Usability
        4. Price
        5. Government
      6. Concluding Discussion
      7. References
    6. 11. Conclusion: Contributions, Limitations, and Future Research Directions
      1. Abstract
      2. Research Overview
      3. Main Conclusions
      4. Research Offerings and Implications
        1. Offerings to Theory
        2. Offerings to Industry and Policy
      5. Research Limitations
      6. Future Research Directions
      7. Summary
      8. References
  10. 2. The Dutch Case Study
    1. 12. A Longitudinal Study to Investigate Consumer/User Adoption and Use of Broadband in the Netherlands
      1. Abstract
      2. Introduction
        1. Broadband Defined by its Characteristics
        2. The User Perspective
      3. A Basic Model of Technology Adoption and Use
      4. Research Methods
        1. Longitudinal
        2. Multi-Method
      5. Results
        1. Demographic Differences
        2. Differences in Experience
        3. Annoyances
        4. Thresholds and Benefits
        5. Expected and Realised Cost Reductions
        6. Differences in Patterns of Use
      6. Discussion and Conclusion
      7. References
    2. 13. Broadband in Dutch Education: Current Use, Experiences, and Thresholds
      1. Abstract
      2. Introduction
      3. Current Subscriptions to Broadband and Applications
          1. Videoconferencing with an Expert (expert op afstand)
          2. The Legend of the Seven Seas
          3. Schooltv Image Database (Schooltv beeldbank)
          4. Discover net (Ontdeknet)
          5. Expose Your Talent
          6. Kennisnet-Videoportal
          7. Teleblik
          8. Learning Circles with Power Users
      4. Theoretical Framework
        1. Added Value of Broadband for Education
        2. Thresholds
        3. Accessibility
      5. Research Goal, Questions, and Methods
        1. Data Collection and Response
      6. Results
        1. Equipment and Infrastructure
        2. Impediments for Switching to New Broadband Infrastructure
        3. Usage of Broadband Services in the Classroom
        4. Added Value
      7. Summary
      8. Discussion and Conclusion
      9. Acknowledgment
      10. References
  11. 3. Developing Country Perspectives and Implications
    1. 14. Factors Affecting Consumer Adoption of Broadband in Developing Countries
      1. Abstract
      2. Theoretical Basis
      3. Research Methodology.
      4. Findings: Broadband Adoption in Bangladesh
        1. Respondents’ Profiles
        2. Regression Analysis
          1. Influence of Relative Advantage, Utilitarian Outcomes, and Hedonic Outcomes on Attitudes of Consumers
          2. Influence of Attitude, Primary Influence, Secondary Influence, Facilitating Conditions Resources, and Skills on Behavioural Intentions
          3. Influence of Behavioural Intentions and Control Factors on Adoption Behaviour
      5. Findings: Broadband Adoption in the KSA
        1. Respondents’ Profiles
        2. Regression Analysis
      6. Conclusion
      7. Acknowledgment
      8. References
    2. 15. Implications and Future Trends
      1. Abstract
      2. Implications for the Government
      3. Implications for ISPs/Broadband Providers
      4. Implications for the Content Providers
      5. Future Trends
      6. References
  12. About the Contributors