INTRODUCTION SEEKING GREATNESS IN THE CONSULTING PROFESSION
The greatest discovery of my generation isthat a man can alter his life simply byaltering his attitude of mind.
—William James
SAM, AN EAGER YOUNG CONSULTANT, was leading his first client engagement. Bright and aggressive, with a fresh MBA under his belt, he had been under the tutelage of one of the best partners in his consulting firm for three years. Now, having received a set of important distinctions and a proprietary consulting process, he was ready to strut his stuff. He did everything his partner taught him, and it seemed to work. He showed the clients all the important and relevant research that pointed to the flaws in the client organization. He used a team of bright consultants ...
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