Eventually you will find yourself in the position of having to convince someone about something orally or in writing. It may be trying to convince your boss that one of your crew deserves a raise. Or it may be to explain the cost of a project. When you find yourself in this situation, remember the following:
Focus on the persons to whom you are speaking. Consider your subject matter from their perspective. Ask yourself, “How will what I have to say be received, and why should they care? How will what I seek benefit them?”
Organize your presentation to maximize interest and retention of your information. ...