ACKNOWLEDGEMENTS
The idea for this book first came about with the publishing of my e-book The Conscious Marketing Revolution in late 2012. It was the result of abandoning my marketing business in 2010 and my search for solutions over the ensuing two years on how we might reinvent marketing (and capitalism and business) so it becomes a force for good.
On the verge of releasing the e-book I sought the wise counsel of my loving sister Angela (also an author). I was extremely nervous that I was about to make a public declaration that most marketing and advertising was complete rubbish and contributing to the destruction of humanity. I wasn't sure I had the courage to admit to what I truly believed — especially as I'd made a living for nearly 20 ...
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