Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Chapter 8 Promotion — how you spread the word

Without promotion something terrible happens . . . nothing!

P.T. Barnum

So let's now recap the Conscious Marketing Cycle, as represented in figure 3.1 on page 55.

We've identified that Personal consciousness, represented by the yogic figure in the centre, is the basis on which to define your Purpose (the why), and that your Product (the what) is the vehicle that helps you deliver on your purpose. We've also established that it will be your stakeholders, the People who share your purpose, who collectively advance your company.

Conscious leaders focus and refocus on these elements first, and by doing so remove the need for expensive traditional advertising and promotional activities. It is ...