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Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing by Carolyn Tate

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Chapter 7 People and planet (who) — the partners in your business community

When we try to pick out anything by itself, we find it hitched to everything else in the universe.

John Muir

In the previous chapter we focused predominantly on the product you're delivering to your customers, the people who invest in your services. Here we turn to the collective power to be derived from nurturing all stakeholders integral to your business community: your employees and suppliers, investors, the industry you operate in, your competitors, your friends and family, the local community and of course the planet.

So many companies neglect to nurture all stakeholders in their ecosystem. Too often their attention is focused single-mindedly on customers (who ...

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