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Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing by Carolyn Tate

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Chapter 6 Product (what) — those things you offer that improve lives

Your products and services are the manifestation of your purpose. They bring your purpose and vision to life. Every product you offer, every service you deliver, every customer experience you provide, reflects whether your business is fulfilling its purpose.

Your aim is to build products and services that are so good and so compelling that people simply want to buy, stick with you and spread the word.

In our fast-to-market, fast-money world we are easily diverted from our real purpose, which is ultimately to serve a need and improve lives. The companies that spend more time truly understanding this as they build their products will gain the most attention and attract the ...

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