O'Reilly logo

Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing by Carolyn Tate

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 5 Purpose (why) — the thing that keeps you keeping on

Roy Spence, author of It's Not What You Sell, It's What You Stand For, gave one of the most rousing presentations at a Conscious Capitalism conference I have encountered. In it he made this statement, which deeply affected me: ‘The goal of our lives is to play to our strengths for the purpose of serving the greater good.'

We're entering an age where millions of people are seeking to lead a more enlightened and purpose-driven life, to serve others. We're turning inward and asking ourselves the deep questions. What is the purpose of my life? Why have I been put on this earth? What is the legacy I want to leave in this world?

Psychotherapist Victor Frankl's memoir Man's Search for ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required