Chapter 5 Purpose (why) — the thing that keeps you keeping on

Roy Spence, author of It's Not What You Sell, It's What You Stand For, gave one of the most rousing presentations at a Conscious Capitalism conference I have encountered. In it he made this statement, which deeply affected me: ‘The goal of our lives is to play to our strengths for the purpose of serving the greater good.'

We're entering an age where millions of people are seeking to lead a more enlightened and purpose-driven life, to serve others. We're turning inward and asking ourselves the deep questions. What is the purpose of my life? Why have I been put on this earth? What is the legacy I want to leave in this world?

Psychotherapist Victor Frankl's memoir Man's Search for ...

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