CONCLUSION
I began this book with a very loud and open declaration that marketing is broken. If you're still with me here, I assume you must agree. We simply can't fix anything until we acknowledge it's broken. And we can't fix anything with the same thinking that caused the problem in the first place. That's why we journeyed through the realms of consciousness to uncover ideas on how we can become more conscious both as human beings and as business leaders.
I then applied consciousness to marketing and presented an alternative marketing model for you to consider — the Cycle of Conscious Marketing, with its five core P's (Personal, Purpose, Product, People and Promotion). We discussed 10 big things to consider in shifting our promotional ...
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