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Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business by Bill George, Rajendra Sisodia, John Mackey

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PREFACE TO THE PAPERBACK

When Conscious Capitalism was published a year ago, the ideas that it contained were considered radical by many. Among the most radical—and underscored in the subtitle of the book—is our strong belief in the heroic nature of business, its essential virtues, and its extraordinary potential to do more good for more people in a sustained manner than any other social or economic system ever invented by humankind. At a time when business is vilified and caricatured as the source of virtually every problem and the solution to none, this message has been an inspiration to many entrepreneurs and business leaders who want to have a positive impact on the world—while also building thriving businesses that provide excellent economic ...

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